Prior to deciding to select what you believe is an ideal color off Pantone Colour Books, stop for just a moment and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. You can see, different colors have different meanings to various people. If you’re brand new to the cultural significance of a certain color the merchandise, brand, or identity you’re promoting could end up failing before it has a possibility to take off! Let’s take a closer inspection in the cultural significance of color in just two of today’s emerging economies.
In China, the hue red could very well be the most important. No where is this color more prominent than on the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. Additionally it is the color chinese people associate with fire, one of several five elements its people believe create everything that exists by nature.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color chinese people associate with another of the five elements, the planet earth, and as a result, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s contrary to Western cultures where the color white can be used to symbolize purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned with a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of any union of two individuals, the colour red also symbolizes fertility and prosperity. The colour green represents the harvest or a new beginning and, as in America, green is symbolic of nature. In India green is also the hue accustomed to honor Islam.
As popular as green is, don’t make use of it if you plan on using the services of Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those in Latin America, green represents death. But in the Middle East, green will be the hue of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing an unacceptable color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you research your options!